Terramind · Brand

Brand Resources

One mark. One feeling.

Terramind is paper, ink, and a single cobalt accent. Use the marks below in articles, integrations, partner work, and editorial. Keep the spacing, keep the silence — let the work speak.

Download primary markSee all assets

01 · Logo

The mark, in context.

One outline mark. Black on light, white on dark. Never stroked, never gradient-filled, never set inside a colored badge. The wordmark is set in Geist at 500.

Mark · on cream

Mark · on ink

Terramind

Horizontal lockup · light

Terramind

Horizontal lockup · dark

TerramindAI for Humanity

Stacked · with descriptor

16
24
32
48

Favicon scale · 16/24/32/48

02 · Downloads

Take the marks, use them well.

Free to use in editorial, partner integrations, podcast art, and press. Don’t alter the mark, don’t rotate it, don’t add effects. If you need a format that isn’t here, write to press@terramind.com.

Primary mark
Terramind mark

Mark

Primary mark. The default logo for press, partners, and OG.

PNG · 1024Download ↓
Terramind mark · dark

Mark · dark

Primary mark on dark surfaces.

PNG · 1024Download ↓
Terramind mark · on black

Mark · on black

Mark on a black square — banner and avatar use.

PNG · 1024Download ↓
Terramind mark · vector

Mark · vector

Scalable SVG. Use for the web, app shells, and print.

SVGDownload ↓
Terramind mark · outline, light

Mark · outline, light

Outlined mark for use on cream or paper backgrounds.

PNGDownload ↓
Terramind mark · outline, dark

Mark · outline, dark

Outlined mark for use on ink or carbon backgrounds.

PNGDownload ↓
Terramind mark · compact

Mark · compact

Small-format raster, optimized for favicons and avatars.

WebPDownload ↓

03 · Color

Cream, ink, cobalt.

Three colors do the work. Surfaces are paper-cream or carbon-ink. Cobalt #0034ff is reserved for one moment per page — a link, a focus ring, an accent.

Surfaces

--bg · page background
--surface · cards, popovers
--elevated · dialogs
--muted · inputs, code, hover

Foreground

--fg · primary text
--fg-muted · body, secondary
--fg-subtle · meta, captions
--border · hairlines

Accent

--accent · links, focus, eyebrow
--accent-fg · text on accent

Status

--danger · destructive
--success · success

04 · Typography

Three families. No fourth.

Geist for the working week. Geist Mono for the receipts. Playfair italic for the emotional anchor — and only for that.

eyebrow · 11 · mono · upper · 0.18em · accent
THE CATALOG
caption · 12px / 400
12 · meta and helper text
body-sm · 14px / 400
14 · dense UI text, table rows, secondary copy
body · 16px / 400
16 · default body. The font you read in for an hour without noticing.
lede · 18px / 400
18 · hero subhead, intro paragraphs, the sentence that earns the click.
h4 · 20px / 500
20 · subsection
h3 · 24px / 500
24 · section
h2 · 32px / 500
32 · page heading
h1 · 48px / 300
Hero size, font-light

05 · Image prompt

Append this to any prompt.

Paste this style directive at the end of any image-generation prompt to keep new imagery on-brand. Encodes the palette, doctrine, and references in a single block.

Atlas style suffix
Atlas brand image direction. Style: contemporary editorial photography, cool diffused daylight, sharp focus, slight medium-format grain. Restrained palette: paper-white surfaces, soft gray, deep cobalt #0034ff. Use exactly one cobalt accent per frame — a notebook, pin, stripe, line, door, or detail — never two. Modern subjects only: glass, paper, plaster, contemporary tools, contemporary architecture, hands at rest. Aesthetic references: Kinfolk, Cereal, Apartamento, Hélène Binet, Hiroshi Sugimoto, Wolfgang Tillmans. Avoid: gradients, glows, volumetric haze, neon, lens flare, AI-glow cliché. Avoid: leather, walnut, brass, typewriters, candles — too vintage. No stock smiles.